Job, Freelance, or Start-up: Choosing Your Path After a Digital Marketing Course

Take the first steps toward understanding which career opportunities await you after successfully completing a digital marketing program.

1. Job in Digital Marketing

The first and most sought-after alternative is to get the workforce full-time. Today, digital marketing and Website optimization is required in all sectors, whether it's e-commerce platform, healthcare, education, or real estate.

Popular Job Roles

The digital marketing executive/manager handles general strategy and marketing campaigns.

SEO Specialist—Helping to get the website to rank on Google search.

Social Media Manager growing the brand through platforms such as Instagram, Facebook, and LinkedIn.

PPC Specialist running paid ads on Google Ads and Facebook Ads.

Content Marketer—Create videos script, blogs, article, and other creative content.

Email Marketing Specialist The role involves designing template and create campaign for email marketing with the aim of enhancing customer engagement and sales.

Salary Expectation

The initial salary for freshers can range from Rs15,000 to Rs25,000 and can go upwards to Rs50,000 or more with previous experience.

If you are looking for security and a defined job path, then a job is the ideal choice.

2. Freelancing Career

If you're looking for a job in a way that allows you to work at your own pace, with numerous clients, and with freedom, freelance work is an excellent alternative. Today, in addition to company business owners, entrepreneurs can also hire freelancers to help with their marketing.

• Scope of Freelancing
• Blogging and content writing
• SEO and optimization of websites
• Management of social media pages
• Setup and management of ad campaigns
• Automation of marketing emails
• Website analytics and reports
• Work platforms from which work can be done
• Upwork
• Fiverr
• Freelancer
• LinkedIn network
• Direct client outreach
• Income Potential

Freelancers are paid according to the project. A small-scale project could cost between Rs5,000 and Rs10,000, while monthly retainers range up to Rs1 lakh or more, dependent on the level of skill and expertise.

The best freelancers are those who wish to utilize their talents across a variety of sectors and who want to set their own schedule of work.

3. Your Startup/Agency

The third and most exciting choice that you have is to create an online digital marketing company or an agency. If you're a businessperson After job oriented course, you are able to create your own team and offer services to businesses.

• Agency Services That You Can Offer
• Management of social media
• SEO and SEM are services offered.
• Paid-for advertisements
• Marketing with influencers
• Branding and design that is creative and innovative
• Website development and marketing combo
• Challenges in Startup
• Finding the first clients
• Making a distinctive position in comparison to the opposition
• Producing consistently good results
• Team Management

Once your agency setup is in place, its growth and earning potential are much greater than the freelancing or job market.

If you're an adventurous person and possess an attitude of growth and are looking to grow, then starting a business is an opportunity that can change your life.

Job, Freelance, or Startup—Which Option is Best?

Each option comes with their own pros and cons. Which choice is best for you is based on your personal goals and needs.

Job: Ideal to ensure stability and growth in your career.

Freelancing: Ideal for the freedom of choice and flexibility.

Entrepreneurship: long-term expansion and the possibility to start your own company.

How do you make a decision?

If you're looking for a stable income and regular work, then you should consider a work.

If you are a person who likes to work with a variety of clients and organize your time, then you should consider freelancing.

If you're looking to create an identity for yourself and you are willing to take chances, you are a startup/agency.

Conclusion

After you have completed an digital marketing training course, you don't have to follow one route. You could get an opportunity that depends on your abilities, start a freelance career, or start your own business in digital marketing.