Digital Marketing Course

The Digital Marketing Mentorship Program by Prayug is a comprehensive, practical, and job-focused online digital marketing course designed to equip learners with industry-ready skills in just 3 to 6 months. This mentor-led program integrates live interactive sessions, hands-on real-world projects, and access to over 80 cutting-edge digital and AI marketing tools such as Google Ads, Meta Ads Manager, SEMrush, ChatGPT, and more.

Designed for students, professionals, freelancers, and entrepreneurs, this course prepares you not only to understand digital marketing but to apply it with confidence across SEO, paid ads, social media, content marketing, automation, analytics, and performance optimization. The course culminates in recognized certifications and a portfolio of work that makes you attractive to employers and clients alike.

Why Choose Prayug’s Digital Marketing Course?

• Practical Experience: Learn by doing through 21+ live projects including SEO audits, Google and Meta ad campaigns, website creation, content planning, and marketing automation.
• Live Mentorship: Weekly live sessions with expert trainers plus personalized 1:1 doubt-clearing and feedback.
• AI Integration: Use AI tools to automate marketing workflows, generate content, analyze data, and create compelling visuals.
• Career-Ready: Build a professional portfolio and receive dedicated career guidance including resume building, LinkedIn optimization, mock interviews, and job referrals.
• Certification & Recognition: Earn Prayug’s certificate and gain structured support to clear top industry certifications from Google, Meta, and HubSpot.
• Flexible & Accessible: Study fully online with lifetime access to all course materials, including recorded sessions and future updates.
• Small Cohort Learning: Interact closely with peers and mentors in a collaborative, supportive environment that fosters growth.

Who Should Enroll in This Program?

• Students & Fresh Graduates who want to start a rewarding career in digital marketing.
• Working Professionals from any industry looking to switch careers or enhance their marketing skills.
• Freelancers & Consultants seeking to expand their service offerings and attract more clients.
• Entrepreneurs & Business Owners who want to master marketing to grow their brand and sales online.
• Career Break Returnees aiming to re-enter the workforce with updated, in-demand skills.
• Anyone seeking the best digital marketing certifications with practical experience and career outcomes.

No prior marketing or technical knowledge is necessary—this course is beginner-friendly and builds your skills step-by-step.

What Will You Learn?

1. Foundations of Digital Marketing

• Digital marketing ecosystem and how it impacts businesses
• Buyer persona creation and journey mapping
• Building effective marketing funnels and brand positioning

2. Website Creation and Landing Page Strategy

• WordPress fundamentals and site setup
• Using Elementor and other page builders to design landing pages
• Conversion rate optimization and SEO basics for websites

3. Search Engine Optimization (SEO)

• Comprehensive keyword research and competitive analysis
• On-page SEO (meta tags, content optimization)
• Off-page SEO (link building, guest posting)
• Technical SEO including site speed, schema markup, and crawl optimization
• Local SEO for small businesses and hyperlocal targeting

4. Content Marketing

• Creating an editorial calendar aligned with business goals
• Writing blogs, email newsletters, and social media posts that convert
• Leveraging AI tools like ChatGPT and Canva for content ideation and design
• Content repurposing for maximum reach

5. Google Ads and Paid Media

• Setting up Search, Display, Video, and Shopping ad campaigns
• Audience targeting, bid strategies, and quality score management
• Conversion tracking, pixel installation, and remarketing
• Preparing for Google Ads certifications with hands-on campaign experience

6. Social Media Marketing & Influencer Strategies

• Organic and paid marketing on Facebook, Instagram, LinkedIn, and YouTube
• Creating engaging content and running paid campaigns
• Identifying and partnering with influencers to amplify reach
• Measuring social media ROI and engagement analytics

7. Performance Marketing Specialization

• Building multi-stage funnel campaigns focusing on ROI
• Facebook Pixel, Google Tag Manager setup, and event tracking
• Advanced A/B testing and conversion rate optimization
• Budget management and campaign scaling for B2B, B2C, and D2C businesses

8. Email & WhatsApp Marketing Automation

• Designing lead magnets and segmentation strategies
• Building automated drip email sequences with Mailchimp and Sendinblue
• Using WhatsApp Business API for personalized customer engagement
• Measuring and optimizing email campaign performance

9. Web Analytics and Data Reporting

• Mastering Google Analytics 4 for comprehensive website and campaign analysis
• Setting up Google Tag Manager and custom event tracking
• Using Hotjar and Microsoft Clarity for user behavior insights
• Building intuitive dashboards and reports for stakeholders

10. AI-Powered Marketing Tools

• Automating content creation, SEO audits, ad copywriting, and reporting
• Using tools like ChatGPT, DeepSeek, Midjourney, and Copy.ai
• Integrating AI to optimize and scale marketing workflows efficiently

Course Structure & Format

• Duration: 3 to 6 months depending on learner pace
• Delivery: 100% online with live interactive sessions and recorded modules
• Total Live Training Hours: 120+ hours
• Projects: 21+ industry-relevant hands-on assignments and case studies
• Mentorship: Weekly 1:1 and group sessions for personalized support
• Access: Lifetime access to course materials and all future updates
• Community: Access to peer discussion forums and networking groups

Hands-On Practical Experience You Gain

• Running live ad campaigns on Google Ads and Meta Ads platforms
• Conducting detailed SEO audits and implementing strategies
• Creating functional websites and high-conversion landing pages
• Automating email and WhatsApp marketing workflows
• Tracking and analyzing real-time campaign performance metrics
• Applying AI tools for content creation, ad optimization, and reporting

Certifications You Will Earn

• Prayug Certified Digital Marketing Professional upon course completion
• Full support and study material to clear globally recognized certifications:
  • Google Ads Certification (Search, Display, Video)
  • Meta Blueprint Certification
  • HubSpot Inbound Marketing Certification

These certifications validate your skills and boost your credibility in the job markeCareer Services and Job Placement Support

• Resume Optimization: Tailored for digital marketing roles with keyword-rich content
• LinkedIn Profile Enhancement: Build a recruiter-friendly, engaging profile
• Interview Preparation: Mock interviews, behavioral and technical question prep
• Freelance Profile Setup: Guidance to build profiles on Upwork, Fiverr, LinkedIn
• Job Referrals: Access to exclusive hiring networks and partner companies
• Ongoing Career Mentorship: Support with job applications and portfolio growth

Potential Career Paths After This Program

• Digital Marketing Executive/Associate
• SEO Analyst / Consultant
• Paid Media Specialist (Google Ads, Facebook Ads)
• Social Media Marketing Manager
• Content Marketing Strategist
• Email Marketing & CRM Specialist
• Performance Marketing Analyst
• Freelance Digital Marketing Consultant

Frequently Asked Questions (FAQs)

Q1. Is prior experience or technical knowledge required?
No. This course is designed for beginners and professionals alike with step-by-step guidance.

Q2. How are the live sessions conducted?
Live interactive classes are conducted on Zoom/Google Meet with recordings available anytime.

Q3. What if I miss a session?
All live sessions are recorded and accessible anytime for revision and catch-up.

Q4. Will I get practical hands-on training?
Yes, 21+ real industry projects ensure you gain practical, job-ready skills.

Q5. How do I get help with doubts?
Mentors provide 1:1 doubt clearing, live Q&A, and dedicated support throughout the course.

Q6. What certifications will I receive?
You will earn the Prayug Digital Marketing Certificate and get full support for Google, Meta, and HubSpot certifications.

Q7. How long do I have access to the course?
You get lifetime access to all materials and future updates without extra cost.

Q8. Does this course help in job placement?
Yes, with resume & LinkedIn optimization, interview prep, freelancing setup, and referrals.

Ready to Build a Rewarding Career in Digital Marketing?

Secure your seat in the Prayug Digital Marketing Mentorship Program today and join thousands of learners transforming their careers with practical skills, live expert guidance, AI tools, and recognized certifications.

Limited seats available! Apply now to get started.